Arnaud Charpentier

Spara Ta bort Ladda ner

Expertise: Improving the brand positioning and driving the sales performance
Location: Paris, France
Languages spoken: French, English, Portuguese, Spanish
DOB: 25th October, 1972

Who is Arnaud?

As Region Vice President for Product Strategy and Pricing, Arnaud is responsible for improving the brand position through Nissan Intelligent Mobility deployment as well as driving the sales performance in a sustainable way. With connectivity, autonomous driving technologies and electrification moving faster than anything the industry has seen before, Nissan's Intelligent Mobility strategy will be even more key in future vehicles, this is why product marketing plays a key role to ensure a consistent brand.

Career History

Arnaud's career started in Buenos Aires, Argentina, where he worked at the France-Argentina Chamber of Commerce in 1995. He moves towards the automotive industry when he joined Ford France in 1997 working in various roles within marketing, after-sales and sales. In 2007, Arnaud joins Nissan West Europe as Sales Regional Director and then becomes Marketing and Marcom Manager overlooking France, Belgium and Netherlands. Three years later, he is promoted Advertising and Media Manager within Nissan Europe.

In 2013, Arnaud goes back to Latin America and takes on the task of restructuring the Brazilian dealer network as part of his remit as Customer Quality and Dealer Network Development Director. From 2014 to 2017, he is promoted Marketing director where is in charge of supervising the launch of the new brand positioning, the launch of Nissan Kicks as well as the monumental task of organizing the participation of Nissan to the Olympic and Paralympic Games in 2016. He returns to France in 2017 to become Nissan France Sales Director until 2019, when he was appointed Vice President Product Marketing for Nissan Europe.

Recent Achievements

Arnaud has been active in repositioning the brand in Brazil, leveraging the launch of several products including the full new Nissan Kicks. He also used the partnership with the 2016 Olympic Games in Rio to deploy Nissan Intelligence Mobility.

Personal Memory

'When Nissan Europe introduced Qashqai beginning of 2007, I remember the incredible dynamism which suddenly fueled the company and our network partners. But the most exciting was the impact of the product on the consumer. The innovative concept of Qashqai was driving all the discussions including with some people who never considered the brand before.

That is a good example illustrating that when you dare to be innovative, you have many chance to build a success.'

Why is Nissan Different?

The Nissan uniqueness is probably its multicultural approach of the business creating a lot of opportunities to experience international careers. But Nissan is also an incredible machine which can deploy very quickly new tactics or strategies all over the world thanks to the remarkable engagement of his employees.

Education